Nokia 1100 – Top selling consumer electronic product

 

 

Nokia 1100 became the world’s top selling consumer electronics product. It was sold 200 million units just within 5 years. Apple iPod was sold just about 100 million while Sony Play Station 2 was sold around 115 million. Previous top selling Nokia model is 3310/3330 which was sold 126 million units.

 

 

Stunning sales of Nokia 1100 is mainly due to its sterling success in India and China. It was tailor made for mass population with features like torch light.

 

In emerging markets, once a Nokia user is always a Nokia user.

 

 

The 1100 and its followers — 1101, 1108, 1110, 1110i, 1112 — have crept to the top of sales charts around the world without attracting much media attention.
 

With sales of more than a million phones a week, the 1100′s volumes are comparable to all the phones made by the world’s fifth-largest vendor, LG Electronics, and not far behind Sony Ericsson, the fourth-largest player in the industry.
 

Nokia successfully caught the pulse of the emerging markets.