Nokia is the number one cell phone manufacturer in India and it increased market share by more than 13% by aggressive pricing and marketing. “Nokia success” is a big lesson for every multinational company who wants to do business in India.
Top 5 Cell Phone companies:
1. Nokia- 65.2% market share.
2. Sony Ericsson- 12.8
3. Samsung- 6.2
4. L&G- 6.2
5. Motorola- 5% market share.
Verdict: Indians simply love Nokia. But Videocon has big plans for Motorola handset business after acquiring it. Samsung is gradually losing market share despite impressive collection of handsets in different categories.
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