Across Asia Pacific region, India is the fastest growing market with phenomenal 63% growth rate. Mobile value added services market is expected cross 12,000 crore in 2009. Indian Companies like Bharti Airtel and Reliance Communications announced decent revenues from Value Added Services (VAS).
Mobile VAS market news:
1. Mobile phone users worldwide will spend $ 32.2 billion, by 2010 on music received on mobile handsets- an increase from $ 13.7 billion in 2007.
2. Mobile payment users are to increase to a total of 33 million in 2008 and then further grow to a number of 103.9 million users in 2011.
3. Worldwide mobile gaming and user revenue is to grow to $9.6 billion in 2011.
4. Mobile advertising is projected to surpass $2.7 billion in 2008, an up from $1.7 billion in 2007.
5. The industry is poised for consistent growth and by the end of 2011, the worldwide mobile advertising revenue is forecasted to surpass $12.8 billion.
With the arrival of 3G services, Indian VAS services are expected to increase their growth rates in the coming years. Non-SMS services will increase their pie in the total revenues.
Source: PricewaterhouseCoopers.
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